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Tuesday, October 13, 2026
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The Video Platform Offers Users Power to Decrease Artificial Intelligence-Made Media in Their Feeds

Users will soon have a updated setting that allows them to reduce the amount of AI-created media appearing in their feeds. This initiative comes as the company revealed that it presently contains over 1 billion AI videos.

Trial and Implementation

The new functionality is being tested over the next few weeks before a widespread release. This advancement aligns with a surge in AI-generated material, spurred by recent video-generation tools.

AI Proliferation Online

Recent reports that almost one in 10 of the fastest-growing content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this content is considered low-quality AI content, a term for substandard, factory-style content that is typically nonsensical or dreamlike.

Our research shows that numerous viewers like content produced via AI tools, from AI artwork to informative clips, and we want to provide users the ability to see more or less of that, based on their own likes,” commented a platform representative.

Volume and Proportions

The platform shared that there are currently 1.3bn videos on its network identified as made with AI. In total, over 100 mn media items are submitted to the platform each day, making clips made by AI a limited percentage of its overall inventory.

Customizing Your Feed

Viewers will be able to reduce or increase the amount of AI-generated videos they see by accessing the content preference setting in the application and choosing AI-made media. Other topics that currently be controlled under the setting include news, clothing, aesthetics, and choreography.

AI Disclosure Rules

The platform’s policies require creators to tag “realistic” AI-generated content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be deleted under its community policies.

Furthermore, the platform will from now on add an “AI-made” tag to content made using its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This measure is designed to deter users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is also launching a $2 million educational fund for specialists and institutions to create educational content about responsible artificial intelligence. This program will benefit educational bodies dedicated to teaching computer science.

Content Safety Approach

The platform has defended its moderation strategy, during discussion over intentions to lay off numerous safety staff in the UK. The company is set to cut 439 jobs in its content moderation department in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.

A senior executive stated that human moderation would remain essential, but AI can protect employees by eliminating the most distressing content prior to it has to be seen by people. The company stated a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its automated systems.

“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
The writer

Peter Blair

A tech journalist and software developer with over a decade of experience covering emerging technologies and startup ecosystems in Europe.

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